Job Overview:
- We are looking for a creative and performance-driven Social Media Executive who has hands-on experience in Meta Ads (Facebook & Instagram), campaign management, and managing multiple social media platforms
- The ideal candidate should be analytical, trend-aware, and capable of driving engagement and leads through paid and organic strategies
Key Responsibilities:
- Social Media Management
- Manage and grow social media platforms: Facebook, Instagram, Twitter (X), LinkedIn
- Create, schedule, and publish engaging posts, reels, and stories
- Maintain brand voice and consistency across all platforms
- Monitor comments, messages, and community engagement
- Meta Ads & Campaign Management
- Plan, create, and manage Facebook & Instagram ad campaigns
- Set up ad objectives (Leads, Traffic, Conversions, Engagement)
- Audience targeting, retargeting, and lookalike audience creation
- Budget planning, A/B testing, and performance optimization
- Track KPIs like CPC, CPM, CTR, ROAS, and Leads
- Content & Strategy
- Collaborate with designers and content writers for creatives and copies
- Develop monthly social media calendars and campaign plans
- Stay updated with social media trends, algorithms, and best practices
- Analytics & Reporting
- Monitor insights and ad performance regularly
- Prepare weekly and monthly performance reports
- Suggest improvements based on data and insights
Required Skills & Qualifications:
- Strong knowledge of Meta Ads Manager
- Understanding of paid and organic social media strategies
- Familiarity with tools like Meta Business Suite, Canva, Google Analytics
- Basic knowledge of hashtags, captions, and content formats
- Good communication skills (English and Hindi preferred)
- Ability to manage multiple campaigns and deadlines
Preferred Qualifications:
- 1–2 Years (Freshers with strong skills may apply)
- Certification in Digital Marketing or Meta Ads
- Experience in lead generation, education, real estate, or service-based ads
- Knowledge of pixel setup, custom conversions and retargeting
What We Offer:
- Competitive salary and performance incentives
- Opportunity to work on multiple brands and industries
- Learning and growth opportunities in digital marketing
- Friendly and growth-focused work environment
